Latest reporting

From the publication

Reporting, analysis, and creative practice. The newest stories, in one place.

77 records

The WatchOct 16, 2026

Asana’s browser test separates cost from a finished answer

A 144-run study cut estimated model costs by changing history and cache handling. Its answer-quality limits matter for creative teams buying automation.

Photo by Arawark chen on Unsplash

The WatchOct 16, 2026

Write the acceptance test before choosing a GPT-6 model

OpenAI’s changing model guide offers a starting point for evaluation. A studio can turn an existing brief into a small test without assuming a faster or cheaper result.

Photo by TourBox on Unsplash

The WatchOct 16, 2026

Plan the image brief before ChatGPT’s visual-ad test

OpenAI’s announcement places the proposed image ad beside the generation experience. Agencies need confirmed placement requirements and a measurement plan before promising a campaign outcome.

Photo by Vitaly Gariev on Unsplash

The WatchOct 16, 2026

ChatGPT’s interactive answers need a decision record

OpenAI describes answers built from charts, forms and other interactive components. A studio using them for review needs to preserve the inputs and decisions behind the screen.

Photo by Nick Karvounis on Unsplash

The WatchOct 16, 2026

Pollo’s campaign workflow still needs a product-accuracy check

An OpenAI customer story describes Pollo’s route from a product photograph to a campaign asset. A commissioning team still needs to decide which product details must survive generation.

Photo by Francisca Silva on Unsplash

The WatchOct 16, 2026

OpenAI's text watermark can signal model involvement without measuring human authorship

OpenAI announced an EU rollout for eligible ChatGPT and Codex output and global API opt-in. For editors and commissioners, a detection result remains a limited piece of evidence.

Photo by TheRegisti on Unsplash

The WatchOct 16, 2026

The Gifted wins development money and an equity investment, not a finished-film guarantee

Jeff Synthesized's project won the optimistic science-fiction competition. The financing structure matters as much as the headline prize number.

Photo by Jazmin Quaynor on Unsplash

The WatchOct 16, 2026

Google Playground opens game-making to prompts, with an experimental boundary

The browser platform launched for US adults on October 7. A promised Unity integration remains a separate development, which matters when a prototype becomes a production plan.

Photo by Adrien Olichon on Unsplash

The WatchOct 16, 2026

Your digital sample can be approved while the calendar still waits

A new diagnostic asks retailers to look beyond the review screen. Which physical checks still make decisions, and which merely repeat them?

Photo by Metin Ozer on Unsplash

The WatchOct 16, 2026

A missing fabric value is a production decision

Browzwear's latest technical-design guide puts unresolved specifications inside the shared garment file. The useful question is who can authorize the assumption that lets production continue.

Photo by Kristina Tochilko on Unsplash

Practice / OperationsOct 5, 2026

The Den’s AI case study centres on paperwork and team review

The Denver social club reports faster grant and licensing preparation with ChatGPT Work. For creative spaces, the useful question is how administrative work stays checkable.

Photo by Trương Tuyết Ly on Unsplash

Creative / Open callOct 5, 2026

Codex Originals invites builders to share project stories

OpenAI’s current form seeks people using Codex, including creators. It asks for a story and project links, without stating a grant, deadline or guaranteed selection.

Next records

Latest records