Business coverage

Commercial systems

The operating models, market shifts, and platform controls changing how creative value is produced and distributed.

4 records

BusinessSep 5, 2026

FIELD.IO and the work behind a generative retail image

The studio's projects for Nike and adidas show how creative teams turn campaign assets into software-driven environments, and where AI introduces questions that a finished image cannot answer.

Photo by Dwayne Pounds on Unsplash

BusinessSep 5, 2026

Target names Chandhu Nair AI chief and Purvi Shah UX head

The retailer's stated design approach follows shoppers between social media, its app and stores.

Photo by Fujiphilm on Unsplash

BusinessSep 5, 2026

eComID wants your size profile to travel with you

The company has raised $17 million to expand its Shopping Passport. For fashion retailers, the useful test is whether shoppers keep more of what they buy.

Photo by Anton Shakirov on Unsplash

BusinessSep 5, 2026

AI advertising claims still meet the UK's ordinary evidence test

Adding AI to a product does not lower the proof required for objective claims about capability, accuracy, performance, or results.

Business records

FIELD.IO and the work behind a generative retail image

Target names Chandhu Nair AI chief and Purvi Shah UX head

eComID wants your size profile to travel with you

AI advertising claims still meet the UK's ordinary evidence test