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Adobe Firefly

Firefly brings image, video, audio and design generation into Adobe's creative workflow. The app now offers both Adobe models and partner models, so choosing Firefly does not identify which model produced an asset. For a studio developing campaign concepts or a brand adapting creative, that distinction belongs in the handoff: record the model, retain the editable work and review the output before delivery.

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At a glance

Provider
Adobe
Status
Creative generation and editing platform
Availability
Web-based creation and editing; feature and model access vary by plan.
Works with
Images, Video, Audio, Vectors
Last checked
Sep 13, 2026

What to check

  • Record the selected model, not just the Firefly app name.
  • Check plan access and the applicable model terms before committing a client workflow.
  • Inspect product details, typography and any depicted person before delivery.

History and changes

  1. Video and Image Model 4 released

    Adobe made its Video Model and Image Model 4 generally available and introduced Firefly Boards in public beta.

  2. Firefly introduced

    Adobe introduced the family with an image-generation and text-effects beta.