The Index / law
EU AI Act
The EU AI Act regulates AI systems and general-purpose AI models according to their use and risk. For creative businesses, its relevance includes transparency around synthetic content, the responsibilities of model providers and the way AI is used in areas such as employment. A campaign team using a generator is not automatically subject to the same duties as the company providing that system. Establish the actor, use and applicable date before drawing a compliance conclusion.
At a glance
- Status
- In force; phased application
- Jurisdiction
- European Union
- Effective
- August 1, 2024
- Last checked
- Sep 9, 2026
- Topics
- Law & Rights
What to check
- Identify whether the organization is a provider, deployer or another actor under the Act.
- Separate synthetic-content disclosure duties from high-risk-system requirements.
- Use the amended legal text for deadlines; the original 2024 timetable is no longer sufficient.
History and changes
Broader application began
The Act became broadly applicable, subject to the amended exceptions and transition periods.
AI Omnibus changed the timetable
The amendment changed high-risk application dates and added a transition for Article 50(2) marking duties covering qualifying pre-existing systems.
GPAI and governance rules applied
Governance rules and general-purpose AI model obligations entered application.
First obligations applied
Prohibited-practice rules and AI-literacy obligations began applying.
Regulation entered into force
The Act entered into force with duties applying in stages rather than all at once.
Related records
No linked public coverage.